We were all moody teens in a past life — one way or another. We rolled our eyes, scoffed, slammed the door. Yoplait wanted a way into that tension between teens and moms, so we created a way for a yogurt company to speak to moms figuring it all out — or not figuring it out at all. I helped develop scripts, created key frames and worked alongside another art director to develop a unique film direction for 30s and 15s spots. Each with a unique treatment to the iconic Yoplait flower. As part of the campaign, I developed a design system inspired by Bodega culture infusing its warmth, visual energy and everyday familiarity.
We developed a cheeky look that celebrates moms while nodding to
the complexities of dealing with teens.
