21 million Americans still lack access to the internet. This makes access to higher education nearly impossible. So we treated the internet as a form of scholarship. We got an online school to give internet to people who don't have access. What more could you ask?
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Then COVID happened. Which made this even more relevant.
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We got on zoom calls and recorded candidates reading their letters. It was my first ever zoom shoot and it was pretty challenging. We managed to get usable content for social.