21 million Americans still lack access to the internet. This makes access to higher education nearly impossible. So we treated the internet as a form of scholarship. We got an online school to give internet to people who don't have access. What more could you ask?
Then COVID happened. Which made this even more relevant.
We got on zoom calls and recorded candidates reading their letters. It was my first ever zoom shoot and it was pretty challenging. We managed to get usable content for social.