Everyone knows what an “Influencer” is. But who influenced the influencer? Parents. For Father's Day, we teamed up with Facebook to shine a spotlight on the parents who inspired them to be who they are today. We filmed Anisha Gibbs – a fitness influencer who got her moves from her dad. I helped build a script from the footage. I then worked with another designer to build a logo lockup treatment; inspired by internet lingo and how we often speak in abreviations.
People gave us old dad photos & we repurposed them for Facebook's Facebook.
(yes I realize how strange that sounds)
