Every year, Cinnamon Toast Crunch finds a piece of culture to take over. the brief was to design prints for their cereal so we pitched the idea of turning their Cinnamojis into Luchador wrestlers. We ended up partnering with Rey Mysterio and WWE, then dropped one into a real life Wrestlemania – unknowingly starting a conspiracy theory.
"Leche Libre"
"La Jefa"
"El Cuadrado"
Then we threw them into Wrestlemania & unknowingly started a conspiracy ...
Some pro wrestlers even shared their thoughts on them...