Every year, Cinnamon Toast Crunch finds a piece of culture to take over. This year, we partnered with WWE & gave their cinnamojis a new look by introducing 3 Luchador characters.
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/c049d03d-5f97-4151-b2e1-e52d2487bc5b_rw_600.gif?h=7863765980e20d6037db61646fab1c1b)
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/6bacae0a-678e-4088-b4af-81be6b03c467_rw_600.gif?h=4747d335fe6d6ea8503f785ad00e8ce5)
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/cd69bd9f-e3b0-4908-8ee1-5cdee4e91feb_rw_1920.jpeg?h=775c85d7a0124a5522aa7695cae3ffdd)
!["Leche Libre"](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/00149716-e114-4408-a835-80b0a1dfc320_rw_1920.png?h=84f7286dc9c0a60d96d9c22f379bf437)
"Leche Libre"
!["La Jefa"](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/2d1771a9-b956-4c0d-8860-97b105e4def7_rw_1920.png?h=509c1de37128a0a20b0deaa700be6d42)
"La Jefa"
!["El Cuadrado"](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/4ae14a8f-11a4-47e0-89e2-279f9e82ffc6_rw_1920.png?h=f780b9a0cc4aaefb32af74f1e4ac306a)
"El Cuadrado"
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/c7de10b3-d93d-4572-9910-3f8391710528_rw_3840.jpeg?h=36271426a93bb248a8fd997122ad22ab)
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/88b45609-69cd-40ff-b779-feed90be2a2b_rw_3840.jpeg?h=2c928eb3606a71b1b1e972799d18c96a)
Then we threw them into Wrestlemania & unknowingly started a conspiracy ...
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/13041d98-846b-4c68-bc17-661cfe40e90e_rw_1920.png?h=48a76e42b82bc4e34d327726ce8b6662)
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/ec4c0c6d-79d8-4050-baee-e6214e613e68_rw_1920.png?h=7007c00e1a69b4566680b70a750e7b44)
![](https://cdn.myportfolio.com/591f141d8adb1711e2ba3d36b6c8e573/eed329c9-4f72-41bd-b789-fed451562ecd_rw_1920.png?h=a247100d7830fd007f2f35cdfec1d496)
Some pro wrestlers even shared their thoughts on them...