Every year, Cinnamon Toast Crunch finds a piece of culture to take over. This year, we partnered with WWE to throw their cinnamojis into a Luchador ring.
We introduced 3 new Luchador characters, including the first ever lady Luchador.
"Leche Libre"
"La Jefa"
"El Cuadrado"
Then we worked with WWE wrestlers to create a teaser leading up to wrestle mania
