Every year, Cinnamon Toast Crunch finds a piece of culture to take over. This year, we partnered with WWE to throw their cinnamojis into a Luchador ring.





We introduced 3 new Luchador characters, including the first ever lady Luchador.

"Leche Libre"

"La Jefa"

"El Cuadrado"







Then we worked with WWE wrestlers to create a teaser leading up to wrestle mania
