Every year, Cinnamon Toast Crunch finds a piece of culture to take over. This year, we partnered with WWE & turned their Cinnamojis into Luchador wrestlers. We partnered with Rey Mysterio, then dropped one into a real life Wrestlemania – unknowingly starting a conspiracy theory.





"Leche Libre"

"La Jefa"

"El Cuadrado"


Then we threw them into Wrestlemania & unknowingly started a conspiracy ...



Some pro wrestlers even shared their thoughts on them...