We developed a campaign that uses the WGU mascot (the night owl) to encapsulate "Ambition Never Rests." My role was to create a look and feel for the campaign that integrated the owl into video and print.
Art Director: Chelsea Tijerina
CDs: Tylynne McCauley & Brian Farkas
I created a look for night & day.
Oversaw a 3 day shoot with students, alumni and an owl. Composited over 50 images of students and combined them with owl portraits that matched their likeness. Each subject having a night and day look.