They asked us to create an emotional brand video. Since building a home is a pretty daunting task, we developed a concept around human progress. We brought this to life in a TV spot using the symbolism around taking a deep breath. My role for this campaign was coming up with the platform "Make Moves", creating scripts with my partner, overseeing film production, coloring and editing. Not only were we able to sell through a whole campaign with multiple spots and visuals but we helped them change their logo from this ugly guy.
Art Director: Chelsea Tijerina
Copywriter(s): Caleb Couturie / Emma Green
CDs: Jason Rappaport & Mike Bokman