They asked us to create an emotional brand video. Since building a home is a pretty daunting task, we developed a concept around human progress. We brought this to life in a TV spot using the symbolism around taking a deep breath. Not only were we able to sell through a whole campaign with multiple spots and visuals but we helped them change their logo from this ugly guy.
Art Director: Chelsea Tijerina
Copywriter(s): Caleb Couturie / Emma Green
CDs: Jason Rappaport & Mike Bokman