GiffGaff wanted to Create a digital brand experience to encapsulate the spirit of "mutual giving". We found that lack of sunlight and Seasonal Affective Disorder is a real thing in the UK. So we created a way for GiffGaff to facilitate an exchange of light and laughter. We used the proven technique of light therapy (S.A.D. lamps).
AD: Chelsea Tijerina
CW: Katie Samuelsen