USP: Maternity clothes for the modern woman. 
Problem: Pregnancy is huge label that many women feel takes over their personal identity.
Insight: Being pregnant doesn't have to define you. By wearing these clothes, you can still be you, pregnant.

AD: Chelsea Tijerina
I hired a photographer to work under my Art Direction. The setting, background, props, hair, make up, pose, clothing and just about everything you see was a decision made by me.
Photographer: Tony Redmer 

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