USP: Maternity clothes for the modern woman.
Problem: Pregnancy is huge label that many women feel takes over their personal identity.
Insight: Being pregnant doesn't have to define you. By wearing these clothes, you can still be you, pregnant.
AD: Chelsea Tijerina
I hired a photographer to work under my Art Direction. The setting, background, props, hair, make up, pose, clothing and just about everything you see was a decision made by me.
CW: Carlyn Hinojosa
Photographer: Tony Redmer